What is a Day In The Life Video?
Day in the Life videos give candidates an authentic, behind-the-scenes look at what it's really like to work for your organisation. By showcasing real employees, day-to-day responsibilities and workplace culture, they help build trust, increase employer brand awareness and encourage high-intent candidates to apply. Filmed in a relaxed, social-first style, the content can be shared across urfuture's channels and ur own recruitment marketing to support current and future hiring campaigns.
Why do we create Day in the Life videos?
Today's candidates want to understand what a role is really like before they apply.
Day in the Life videos give an authentic behind-the-scenes look at a typical working day, helping candidates picture themselves in the role and better understand the organisation.
Day in the Life videos help employers:
- Increase employer brand awareness.
- Showcase roles in an authentic way.
- Give candidates realistic job insights.
- Highlight workplace culture and team dynamics.
- Build trust through real employee experiences.
- Generate interest in live vacancies.
- Attract candidates who are genuinely suited to the role.
Rather than polished corporate videos, Day in the Life content is designed to feel social-first, engaging and relatable for Gen Z audiences.
What happens during filming?
A member of the urfuture social team will spend time with one or more employees, capturing different parts of their working day.
This may include:
- Arriving at work.
- Team meetings.
- Daily responsibilities.
- Working with colleagues.
- Breaks and social moments.
- Learning and development opportunities.
- Workplace facilities.
- End-of-day reflections.
Employees may also be asked short questions throughout the day to explain what they're doing and share their experiences.
Filming is designed to be relaxed and capture genuine moments rather than scripted content.
Where is the content shared?
Day in the Life content may be used across:
- urfuture TikTok
- YouTube Shorts
- The urfuture app
Content can also be provided to employers for use across their own social media channels and recruitment campaigns.
How do Day in the Life videos support recruitment?
Day in the Life videos help potential candidates:
- Understand what a typical working day looks like.
- Learn more about the role before applying.
- Experience ur workplace culture.
- Meet the people they'll potentially work with.
- Build confidence in applying.
- Make more informed career decisions.
Providing realistic insight into a role helps attract candidates who are genuinely interested and better suited to the opportunity.
FAQs
How long does filming take?
Most Day in the Life filming takes between half a day and a full working day, depending on the role and the amount of content being captured.
Do employees need to prepare?
No. We encourage employees to go about their normal working day. Our team will provide guidance throughout filming to ensure everyone feels comfortable.
Will filming interrupt the working day?
We aim to minimise disruption. Filming is planned around normal daily activities to capture authentic content while allowing employees to continue with their work.
Can we review the content before it is published?
Yes. Edited content can be shared with ur organisation for approval before publication where this has been agreed as part of ur campaign.
Can Day in the Life videos promote current vacancies?
Yes. Day in the Life videos are often used alongside live recruitment campaigns to showcase the role and encourage applications from suitable candidates.
If you're interested in creating a Day in the Life campaign with urfuture, please speak to your Customer Success Manager, who will be happy to discuss the best approach for your organisation.