Street Interviews
Street Interviews are urfuture's signature content formats, designed to help employers showcase their brand in an authentic and engaging way. Our team visits your workplace or a chosen location and films short, conversational interviews with your employees. The content is then professionally edited and shared across urfuture's social channels to help raise awareness of your organisation and attract young talent. Street Interviews are designed to feel natural, relatable and engaging, giving potential candidates a genuine insight into your people and workplace culture.
Today's candidates want to learn about the people behind an organisation before they apply.
Street Interviews help employers:
- Increase employer brand awareness.
- Reach thousands of young job seekers.
- Showcase workplace culture.
- Highlight career opportunities.
- Build trust through authentic employee stories.
- Generate interest in live vacancies.
Rather than traditional corporate content, Street Interviews are designed to feel social-first and resonate with Gen Z audiences.
What happens during a Street Interview?
A member of the urfuture social team will interview employees using a series of short, informal questions.
Topics may include:
- What they do day-to-day.
- Salary
- How they joined the organisation.
- What they enjoy most about their role.
- Advice for someone starting their career.
- Career progression opportunities.
- Workplace culture.
- Favourite part of working for the organisation.
Interviews are conversational and typically take just a few minutes per person.
Where is the content shared?
Street Interview content may be used across:
- urfuture TikTok
- YouTube Shorts
- The urfuture app
Content is also be provided to employers for use on their own social media channels.
How do Street Interviews support recruitment?
Street Interviews help potential candidates:
- Learn about your organisation.
- Hear directly from your employees.
- Understand what it's like to work for you.
- Discover career opportunities.
- Feel more confident about applying.
Authentic employee stories often generate stronger engagement than traditional recruitment advertising.
FAQ's
How long does filming take?
This depends on the size of your campaign, but most Street Interviews take just a few minutes per participant.
Who asks the questions?
A member of the urfuture social team will guide each interview and keep the conversation relaxed and informal.
Do employees need to prepare answers?
No. We encourage natural responses rather than scripted answers to create authentic content. However, we will let you know what the questions will be.
Can we review the content before it is published?
Yes. Edited content can be shared with your organisation for approval before publication where this has been agreed as part of your campaign.
Can Street Interviews promote current vacancies?
Yes. Street Interviews are often combined with live recruitment campaigns to help increase awareness of your organisation and encourage applications.
If you are interested in doing a social campaign with us - please contact your CSM and we can discuss